Backed by Y Combinator
AI deep research that keeps you in the driver's seat
How Spine works
1
Describe your research idea
2
Pull insights from anywhere
3
Dig deep on insights
4
Generate deliverables
5
Monitor and update
How PMMs use Spine
Investigate new entrants and category shifts
Understand how your market is evolving before your competitors do.
Spot new players early and analyze their positioning, messaging, and target segments
Track changes in category language and buyer mental models
Build a point of view on where the market is headed and where you should play
Build out your positioning and go-to-market strategy
Reverse-engineer what’s working in the market so you can sharpen your own story.
Break down how competitors frame problems and value props across their funnel
Analyze landing pages, product launches, and sales decks
Identify what resonates with your shared ICP, and where your differentiation shines
Launch with confidence
Set your launch up for success with the right narrative, pricing, and channels.
Validate your launch narrative fits the market
Find the right launch tier and pricing
Identify which channels buyers actually use
Build materials based on what converts
Enable sales with real-time intelligence
Give your sales team intelligence that updates as the market moves.
Keep battlecards current with latest competitor pricing and features
Update talk tracks when market conditions or buyer priorities change
Flag which competitors appear most in deals by segment or region
Treats research like a one dimensional question
No meaningful control over how the research is done
Scattered and disorganized, with dozens of threads across different tools and tabs
Fine for one off summaries, but not what research looks like IRL.
AI in the loop, not in the way.
Exploratory and iterative, allowing you to evolve your focus and your research as you learn more.
Meaningful control over your assumptions, where you find your information, and how you draw conclusions.
Cut what's irrelevant, go deeper where it matters, and keep the parts that still hold up.
Your thinking,
but multiplayer
Like Miro or Figma, but for deep research.
Tag team mates. Discuss findings. Build a shared point of view.
How well do you really know your market?
